Ways To Earn Traffic In Real Estate Websites.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. This also applies to real estate agents.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. The reason for this is that they are important on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. In addition to the videos, it is vital to capture the property testimonials. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
Having the website designed to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.